TIPS FOR STARTUPS FOR MARKETINIG FOR BUSINESS
You need to know what works today and the marketing landscape changes rapidly. So, you might be wondering at this point, what this has to do
with you and your marketing? The most successful businesses ALL use the
same power of attraction I just highlighted, in order to attract sales, clients
readers or customers. The most successfully marketed businesses gain the
attention and interest of potential clients by making themselves attractive.
We all want our startup businesses to hit that coveted Rs.1
million per year in revenue. The unfortunate truth is that only 5 percent of
us actually make that goal.
After Having hit the desired sales mark, We should know how important it is to
maintain an awareness of where you are in your business.
That means really understanding: 1) the stage of business you’re
in at present; 2) the fears, doubts and limiting beliefsholding you back;
and 3) the keys to growing into that next sales targets. Having this awareness
creates more confidence and allows you to prioritize , select and take action.
Here are the five stages I believe that you and your startup
must go through to reach that understanding and hit that targetted sales.
1. Search for market fit Product
Your goal at this stage should be finding a product market fit.
You’re likely excited at this point, but scared. Since you've hopped in to
beginning your business, your arrangement for how to develop isn't as clear as
you'd thought. What's more, you’re not making much money yet, which is
frightful.
You're also starting to get distracted by lots of different
opportunities for making money. Don't let that happen; focus on your plan. And
when talking about your business don't feel you have to “fake it” and act more
successful than you actually are, even though you're worried whether things
will work out.
The key to success is to start by proving your value and
attracting customers. He recommended offering discounts or doing work for
free to create case studies and a track record of results. Focus on the lowest
hanging fruit, he said. And ask friends and family for referrals.
2. Shifting from a
part-time to full-time business
Now Its Time to shift from part time to full time business. You
made it out of stage one. You’ve built a small reputation for getting results.
Most importantly, you’ve got customers.
At this stage, you’re most likely becoming overwhelmed from
having to sell and fulfill those orders. You’re finding it difficult to keep
up.You know you need to bring on some help, but you’re barely
paying yourself as it is. You’re not sure how long that steady stream of
referrals and sales will continue. You also worry you'll have a hard time
letting someone else take over because you haven’t yet established repeatable
systems.
The key to graduating from this stage is to push through. Things
will feel uncomfortable, he said, but if you can spend 70 percent of your time
on sales-generating activities, you will feel more confident and able to bring
on a virtual assistant, then, potentially, a full-time employee.
As your expenses and reputation increase, you should be able to
increase the pricing discounts you offered your first customers.
3. Create a scalable business model
Now your primary goal now is to create a scalable and
predictable business model.
At this stage, you're most likely still feeling overwhelmed. You
may have employees, but you’re personally wearing many hats. You need to hire
more support, but you’re worried about generating enough consistent work, as
you are still mostly reliant on referrals.
This makes it difficult to see the path ahead where you can
scale. At the same time, you're not extremely happy with your team’s
performance because you haven’t created effective training procedures or
clearly defined employees' job roles and how they are to be held accountable.
To make it out of this stage, You should make a major effort to
shift from a referral basis to a predictable and scalable source of leads and
sales. To do this, she said, use a tool like advertising. This is likely going
to be one of the most difficult transitions in your business to date, she told
me.
Continue to spend 70 percent of your time on sales-generating
activities. You will need to set up basic tracking and systems to manage your
sales and team around your new scalable business model.
Also Read: STARTUP MARKETING BUSINESS STEPS
Also Read: STARTUP MARKETING BUSINESS STEPS
4. Establishing systems and infrastructure for
growth
Now that a scalable business model is in place, you can focus on
moving into stage five. You should focus at this point on creating job
descriptions, standard operating procedures and key performance indicators for
each role.
Once those things are in place, he said, you can begin to hire
and increase your capacity. At this stage, you should improve your lead and
sales tracking. You should also optimize your sales model and increase the
amount of revenue you make per customer. As you improve, you will be able to
scale your advertisements and hire sales reps.
5. Analyse your team and proven systems
Now it’s time to analyse your team and proven systems. In stage
five, your growth is probably limited by your technology and your people. Cash
flow is still a stressor as you make more expensive hires and invest in
technology and infrastructure to grow. Once you gain clarity around what you
need to do, and understand your finances, the stress will be reduced.
you will most likely shift more focus toward hiring
and training new team members at this point. That means more of your time
will be spent on management. You will need to improve your technology to handle
more advanced reporting and tracking. You'll get the opportunity to finally
accelerate and scale what is working.
If you don’t have an awareness of where you are in your
business, and follow this framework to break into what the next stage is for
you, then the chances will be greater that you'll give up, not realizing how
close you actually were to achieving success.
7. Internet marketing
Most small businesses are unaware that their website is capable
of being a 24/7, lead generating or sales machine.Your website can generate
high quality enquiries, leads, phone calls and sales from interested
prospective clients… so long as you do it right.
Today, the investment required for a professional looking
website or blog is minimal. Yes, you certainly can spend thousands on a
website, however, for the vast majority of businesses there’s absolutely no
need to spend that kind of money.
8.Use Attraction marketing
I am sure you will have noticed what happens whenever a
beautiful woman or a handsome man walks into a crowded room or a bar?
People look at them. In fact, some people will actually walk over to them
and offer them a drink or strike up a conversation with them. The reason
we call these kind of physically striking people ‘attractive’ is that they
literally attract the attention and also the interest of other people.
9.Make Research about competitors
It’s impossible to effectively sell or market your services
unless you have researched your competitors. You need to know what offers,
guarantees, prices or fees you are up against, in order to make YOUR offering
the most attractive to potential clients.
In my experience, business owners often assume that the service they offer to potential clients is
superb, when in reality it’s pretty average, when compared to what their
competitors are offering. One of the reasons for this, is that a key way
service providers gather feedback on their competitors, is when they speak with
former clients of their competitors. An accountant, for example, speaking with
the disgruntled, former client of one of her competitors is likely to get a
very biased, worst case scenario view.
The key is to find out what you’re really up against and THEN
BEAT IT by adding massive value.
So, you might be wondering at this point, what this has to do
with you and your marketing? The most successful businesses ALL use the
same power of attraction I just highlighted, in order to attract sales, clients
readers or customers. The most successfully marketed businesses gain the
attention and interest of potential clients by making themselves attractive.
BEST OF LUCK
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